In a OZSMS web portal, the sender ID can be used in several ways
- Branding: A sender ID can be used to display the brand name or company name as the sender of the SMS message. This can help to increase brand recognition and establish trust with recipients.
- Two-way communication: If the sender ID is a dedicated number, recipients can reply to the SMS message and have their response routed back to the sender. This allows for two-way communication and can be useful for customer support or other interactions.
- Compliance: Depending on the country or region, there may be regulations regarding the use of sender IDs for SMS messages. In some cases, certain types of content may require a specific type of sender ID or a different format.
- Personalization: A sender ID can also be used to personalize the message and make it more relevant to the recipient. For example, if the sender ID is the recipient's name, it can help to catch their attention and increase engagement.
Overall, the use of a sender ID in an OZSMS web portal can help to enhance the user experience and improve the effectiveness of SMS marketing and communication campaigns.
SenderID Registration Requirements
SenderID's must be registered for use as part of the anti-scam measures.
Customers must have a legitimate connection to the SenderID being used such as matching its business name, trading name, or trademark, and supporting information must be supplied by an authourised person to verify the right to use it.
In addition certain generic terms commonly used in phishing scams (such as "Alert", "Secure", "Verify", or "Bank") cannot be registered on their own and if required must be combined with identifying business information. These measures are designed to prevent scammers from impersonating trusted brands and government agencies via SMS.
Unregistered Sender IDs will be replaced with "Unverified" when messages are delivered, helping consumers identify potential scam messages.